---
title: It Starts with a Hypothesis
description: Market research drives every product launch—but how do you make it truly actionable? Learn tactics that elevate your research.
---

[Panasonic Avionics Blog ](https://www.panasonic.aero/blog)

# [It Starts with a Hypothesis](https://www.panasonic.aero/blog/blog-post/it-starts-with-a-hypothesis)

 Written by [Devon Jordan](https://www.panasonic.aero/blog/author/devonjordan) | Apr 14, 2026 9:10:24 PM

Market research is at the core of every product our industry brings to market, but how do you get good market research with actionable results? This week Andy Masson sits down with Blake Emery, long time Boeing veteran and current President of the market research group that bears his name. Listen in for actionable tactics to bring your research to the next level.

### Missed an episode?

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[View full post](https://www.panasonic.aero/blog/blog-post/it-starts-with-a-hypothesis)

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