Innovating and Creating Increased Value
The online Italian fashion retailer ran on the Panasonic Avionics advertising platform to deliver an inflight shopping experience with a unique coupon code.

Company Profile

The online, Italian luxury fashion retailer that has joined the likes of several leading global luxury brands through its merger with Net-A-Porter Group. The group has revolutionized fashion, with a focus on driving high end value for their customers. With increasing market competition, the brand explored opportunities to differentiate themselves with the Panasonic Avionics inflight advertising platform.


The Challenge

The Net-A-Porter Group is a retailer with nearly $2B Euro in annual revenue. With over 12M online retailer stores globally, and competition increasing daily, the retailer developed a campaign to align their high-end brand with a leading Middle East based airline catering to a high-profile demographic.

Panasonic's Approach

Panasonic Avionics has been a leader in inflight entertainment and communications for the last four decades with hundreds of airline partnerships. With our industry-leading advertising platform, airlines can collaborate with us on innovative, targeted partnership opportunities, driving revenue and streamlining operational efficiencies.

The Solution

Differentiation in a brand-safe environment allowed travelers to redeem a unique 10% discount offer and, provided for a unique inflight, online shopping experience. Passengers easily connected to the onboard Wi-Fi, selected the online Italian fashion retailer’s ad which redirected them to , the retailer’s shopping site and seamlessly redeemed a unique promo code to get an extra 10% off their inflight purchase.

The Results

While average display CTR’s are typically between .2%-.5%, our technology yielded a 3x-5x lift. Aside from the above-average CTR’s of inflight, all ads are seen by humans, in a brand safe and uncluttered environment with zero fraud.

The airline saw these year-over-year increases:
  • 18.5
    Million annual passengers on Middle Eastern-based airline carrier
  • 110
    Destinations across the globe
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