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Panasonic Avionics Logo

Adri Ruiter

Senior Vice President of Global Operations

As Senior Vice President of Global Operations, my mission is to raise the bar for customer services, production and delivery across the organization. To that end, I’m responsible for IFE/IFC hardware manufacturing from our facilities in Japan, Dubai, Mexico and California; our global satellite network operations engineering team; warehousing and distribution via our logistics team; delivery through our program management office; and procurement and supplier relations in our supply chain management.

My greatest passion is delivering solutions that make a customer’s product unique and ultimately contribute to their success. For the last 30 years, I’ve been working on aerospace cabin interiors—from galleys, seating, crew rests, and lavatories in my early career—to Panasonic’s entertainment and connectivity solutions in my current role. While the projects have changed, the goals remain the same: sell a solution, be competitive, win business, and—most importantly—deliver on your commitments. I believe that the ability to create and deliver products that meet or exceed expectations is the key to lasting customer satisfaction, and maintaining Panasonic’s reputation as a top supplier.

Before coming to Panasonic Avionics, I held a variety of roles, including holding the role of CEO of a company, as well as the head of sales, marketing, and engineering departments. It’s my operational background, however, that has shaped me into the leader I am today—one who builds partnerships internally and externally, and works with a team to create new, nimbler processes whenever possible.

As senior vice president of global operations, I am focused on building a coalition to reinvent the company’s culture, get better organized, and challenge the staff to do better. We will continue listening to feedback from our customers and employees and find new ways to deliver all the right products at the right times.

I earned a bachelor’s degree in aerospace engineering in the Netherlands and came to the United States 30 years ago for my first job in the aircraft interior industry. But my success doesn’t stem solely from my education and business experience. I played soccer for 40 years, which instilled my team mentality and competitive spirit that’s integral to what I do today.