Panasonic Avionics’ MI platform provides Saudia with a highly customizable suite of enterprise tools that can extend its branding throughout the IFE experience while enabling deeper guest engagement. At the core of the platform is MI Studio, a full-featured interactive design tool that will allow Saudia to rapidly deploy seasonal updates, promotional campaigns, loyalty experiences, and tailored content across the seatback interface.
Saudia guests will also experience Panasonic Avionics’ Arc 3D moving map application, which combines stunning visuals, dynamic real-time data, and immersive storytelling to transform the moving map into a fully interactive onboard engagement experience. Designed to increase engagement throughout the journey, Arc enables airlines to showcase destinations, points of interest, and branded content through a highly intuitive interface.
Aziz Koseni, Head of Sales for Europe, the Middle East and Africa at Panasonic Avionics, said: “We are delighted to see our award-winning Astrova solution, MI, and Arc enter service onboard the Airbus A321XLR for the first time, and especially with our longstanding customer, Saudia. This latest deployment reflects the airline’s continued investment in delivering a guest experience that aligns with its ambitious growth strategy and vision for the future of travel.”
Hernan Abbes, Senior Vice President of Global Sales at Panasonic Avionics added: “Astrova, MI, and Arc have been designed to give airlines greater flexibility and to evolve and enhance the onboard experience over time. Working together, Saudia and Panasonic Avionics are revolutionizing in-flight engagement by providing guests with an immersive and highly personalized entertainment environment.”
Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said: “We continue to reimagine the guest journey at Saudia through every detail of the onboard experience. With the introduction of Panasonic Avionics’ Astrova system, Modular Interactive platform and Arc™ 3D moving map on our A321XLR, we are taking the next step in the evolution of our BEYOND in-flight entertainment experience. This technology allows us to bring richer storytelling, greater personalization and a more immersive digital journey to our guests, while supporting Saudia’s broader investment in a more seamless, modern and authentically Saudi travel experience.
