Data Analytics 101: The 4V’s of Data

Panasonic Avionics< Panasonic Avionics
02/11/20 1 MIN READ

Data gives companies deeper insights and the ability to adapt products and services to meet and exceed the expectations of their customers. Data is used to open up possibilities for new revenue sources and better operational efficiency.

At the heart of measuring big data are the 4Vs: volume, variety, velocity, and veracity.

Let’s explore them further.





Amount of data being collected


Different types of data


How quickly new data becomes available


Trustworthiness of the data

Each Panasonic-equipped aircraft has seen an average of 4.5+ million interactions with the IFE system in the past year. This represents every click, every movie selected, every audio track played, and every page viewed, among others. We use this data to help airlines provide the most relevant and desired onboard offerings to their passengers.

Sources: Pew Research Center, Mobile Industry Eye, Social Media Today, Media Kix, Brandwatch, Panasonic Avionics, eMarketer, Investopedia, We Are Social, Inside Big Data, anodot, Edelman.

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