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Arc™

Panasonic's 3D integrated moving map application designed to enrich the passenger travel experience.

What We Do

By providing premium point-of-interest content, passengers are invited to engage in the travel experience, not just be on a “trip”. Through the Arc™ omnichannel application, airlines can promote fully customizable destination services and tailored advertising and promotions, leveraging the monetization opportunities unique to the high visibility associated with the map platform.

Enhancing Passenger Experience

Personalize the map experience and provide premium geo-triggered information and entertainment

Improving Operational Efficiencies

Automate and adjust geographical content rapidly with new tools and services that make maps more dynamic with less effort

Generating New Business Opportunities

Leverage the high eyeball count of maps by displaying destination services, promotions, and affiliate programs on the map

How We Do It

Arc brings a wide range of innovative, new features to the traditional inflight map application, and expands the concept into a fully-integrated inflight entertainment experience across our solution portfolio. We change the approach to in-flight maps by providing a versatile map platform and tools for airlines to deliver a great map experience, while maximizing their map investment.

PERSONALIZATION

Build loyalty through personalized map settings that travel with the passenger

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PERSONALIZATION

Arc supports full personalization using a set of APIs and Companion App features which allow the passenger to save their personal preferences for current and future flights. Passengers can be welcomed by name within the map, see their historical journeys with the airline, see both their current and connecting flight status, and customize the map script.

MAP INTEGRATION

Our solutions are better, together!

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MAPS AS A SERVICE PLATFORM

Arc integrates with solutions like OneMedia, Marketplace, and Insights as a gateway to monetization opportunities or dynamic content. For airlines seeking to create a more bespoke map experience, APIs allow airlines and third parties to use the Arc feature set and add content and data layers to the Arc map views.

ANALYTICS

Optimize passenger engagement and onboard map storage space through analytics

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ANALYTICS

Arc Analytics track important metrics such as map usage, impressions, interactions, and engagement. Leveraging the Insights solution, Arc Analytics can be used to enhance the map database set or to enable and verify advertising and promotional impressions. Furthermore, analytics allows for storage optimization of map data based on actual passenger interaction.

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“Airline adoption of Arc has been beyond our initial expectations. Our airline customers have responded positively to the new value streams we’re bringing to the in-flight map experience. These include sophisticated design, innovative new features, and the cross-leverage with our other in-flight entertainment and communications services, including new monetization opportunities.”

ANDREW MOHR
VICE PRESIDENT OF DIGITAL SOLUTIONS

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