By providing premium point-of-interest content, passengers are invited to engage in the travel experience, not just be on a “trip”. Through the Arc omnichannel platform, airlines can promote fully customizable destination services and tailored advertising and promotions, leveraging the monetization opportunities unique to the high visibility associated with the map platform.
Personalize the map experience and provide premium geo-triggered information and entertainment
Automate and adjust geographical content rapidly with new tools and services that make maps more dynamic with less effort
Leverage the high eyeball count of maps by displaying destination services, promotions, and affiliate programs on the map
We change the approach to inflight maps by providing a versatile map platform and tools for airlines to configure their maps in a customized way to integrate their own content. Backed by our NEXT Cloud infrastructure and Insights analytics, the map platform is maintained and updated while in service.
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Arc supports full personalization using a set of APIs and Companion App features which allow the passenger to save their personal preferences for current and future flights. Passengers can be welcomed by name within the map, see their historical journeys with the airline, see both their current and connecting flight status, and customize the map script.
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Arc integrates with solutions like Marketplace, Insights, or NEXT Cloud as a gateway to monetization opportunities or dynamic content. APIs allow airlines and third parties to use the Arc feature set and add content and data layers to the Arc map views. Maps as a Service, or MaaS, makes it possible to give any application a geographical context.
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Arc Analytics track important metrics such as map usage, impressions, interactions, and engagement. Leveraging the Insights solution, Arc Analytics can be used to enhance the map database set or to enable and verify advertising and promotional impressions. Furthermore, analytics allows for storage optimization of map data based on actual passenger interaction.
