Innovating and Creating Increased Value with In-Flight Advertising

The online Italian fashion retailer ran on the Panasonic Avionics advertising platform to deliver an inflight shopping experience with a unique coupon code.

Company Profile

The online, Italian luxury fashion retailer that has joined the likes of several leading global luxury brands through its merger with Net-A-Porter Group. The group has revolutionized fashion, with a focus on driving high-end value for their customers. With increasing market competition, the brand explored opportunities to differentiate itself with the Panasonic Avionics in-flight advertising platform.


Lift on click-through-rate (CTR)

The Challenge

The Net-A-Porter Group is a retailer with nearly $2B Euro in annual revenue. With over 12M online retailer stores globally, and competition increasing daily, the retailer developed a campaign to align their high-end brand with a leading Middle East-based airline catering to a high-profile demographic.

Panasonic’s Approach

Panasonic Avionics has been a leader in in-flight entertainment and communications for the last four decades with hundreds of airline partnerships. With our industry-leading advertising platform, airlines can collaborate with us on innovative, targeted partnership opportunities, driving revenue, and streamlining operational efficiencies.

The Solution

Differentiation in a brand-safe environment allowed travelers to redeem a unique 10% discount offer and, provided for a unique in-flight, online shopping experience. Passengers easily connected to the onboard Wi-Fi, selected the online Italian fashion retailer’s ad which redirected them to, the retailer’s shopping site, and seamlessly redeemed a unique promo code to get an extra 10% off their in-flight purchase.

The Results

While average display CTR’s are typically between .2%-.5%, our technology yielded a 3x-5x lift. Aside from the above-average CTR’s of in-flight, all ads are seen by humans, in a brand-safe and uncluttered environment with zero fraud.

The airline saw these year-over-year increases:


Million annual passengers on Middle Eastern-based airline carrier


Destinations across the globe

Let’s talk about what we can do together.

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