Delta Equips 500th Mainline Aircraft with Seat-Back Screens, Continues Investment in Customer Choice

12 July, 2017 – This month, Delta installed its 500th aircraft with seat-back entertainment, allowing more customers than ever to experience free inflight entertainment on Delta Studio.

“Delta has more aircraft with seatback entertainment than any other airline in the world,” said Tim Mapes, Delta’s Senior Vice President and Chief Marketing Officer. “This is something we’re proud of because it provides customers more choice in their on-board experience while setting us apart from our competitors.”

With a commitment to install over 600 aircraft with seat-back screens by the end of 2018, in partnership with Panasonic, Delta is putting choice in the hands of the customer. In addition to investing in seat-back entertainment, customers can also choose to stream Delta Studio to their personal devices on the airline’s entire mainline fleet as well as all two-class aircraft.

“Customers tell us that investing in entertainment – whether it’s adding more seat-back screens, offering free entertainment or expanding High-Speed Wi-Fi – is important, so we will continue leading the industry in making these enhancements on board,” said Mapes. “We recognize that Delta customers multi-task, using multiple screens throughout their day, and want to provide choice and flexibility for them to decide how they want to spend their time inflight.”

Delta Studio consistently provides the best depth and breadth of content in the skies, from its lineup of best picture nominees during awards season to having nearly all of the top-grossing recent box office hits in its repertoire. The inflight entertainment system currently offers up to 300 movies, 750 TV shows, 100 foreign film titles, 2,000 songs, up to 18 channels of live satellite TV on select aircraft and a selection of games on aircraft with seat-back entertainment systems.

To provide refreshed content for even the most seasoned traveler, Delta has a partnership with most of the major movie studios and adds fresh content monthly. There is also a wide variety of native language content and subtitled/dubbed content available in a multitude of languages, including Japanese, Mandarin Chinese, Portuguese and Spanish.

This enhancement is part of the airline’s multi-billion dollar investment in the customer experience that includes a cabin modernization program featuring new seats, seatback entertainment systems with free entertainment, access to Wi-Fi on nearly all flights, free Main Cabin meals on select coast-to-coast flights, upgraded free Main Cabin snacks, chef-curated meals and a seasonal wine program in Delta One, an Alessi-designed collection of serviceware, LSTN noise-canceling headphones and more.

Delta has also made significant investments in the customer experience on the ground, in addition to plans to add nearly 250 new aircraft to its fleet in coming years. These include new Delta Sky Club locations in Denver, Atlanta, and Seattle, and Club renovations in Nashville, Dallas, Newark, and Minneapolis-St. Paul, airport enhancement programs in Atlanta, Los Angeles, New York and Salt Lake City, and the testing and implementation of an enhanced boarding process in Atlanta.