Press Release

Singapore Airlines and Panasonic Avionics win APEX award for best personalization innovation

10/08/18 | 3 MIN READ

Lake Forest – 8 October 2018 – Singapore Airlines and Panasonic Avionics Corporation (Panasonic) have been awarded the ‘Best Personalization Innovation’ award at the 2018 Airline Passenger Experience Association (APEX) Awards.

The award recognizes myKrisWorld, a new IFEC solution developed by Panasonic, its subsidiary, Tactel, and Singapore Airlines, which creates personalized inflight experiences for passengers, and allows the carrier to extend its loyalty program to its onboard services.

For decades, Singapore Airlines has partnered with Panasonic to make its vision of the ultimate passenger experience a reality. The companies have collaborated on a number of industry firsts that have created a range of new services and solutions that enhance the inflight entertainment experience. This latest award reinforces the carrier’s position as an industry leader in innovation and underscores its commitment to perpetually creating an improved passenger experience.

Hideo Nakano, Chief Executive Officer at Panasonic Avionics Corporation, said: “This award represents the latest milestone in our longstanding partnership with Singapore Airlines, which is an innovative leader and a highly valued customer.

“Personalization is revolutionizing the way that airlines engage with their customers, and this award demonstrates how Panasonic and Singapore Airlines are together pushing the boundaries of the passenger experience.”

Mr Yeoh Phee Teik, Senior Vice President Customer Experience at Singapore Airlines, said: “Singapore Airlines is pleased that myKrisWorld has received recognition through this award and we are proud to have worked with Panasonic to develop this world’s first in terms of personalised in-flight entertainment features. SIA is constantly looking for innovative ways to create a better travel experience for customers and we will continue to do so by offering cutting-edge products onboard.”

For passengers, the myKrisWorld platform introduces a seamless ground to air experience. From the moment a Singapore Airlines passenger books their flight, to when they reach their destination, the platform enables pre-flight content selection, personalized recommendations in flight, a multi-screen experience, and habit recognition, empowering Singapore Airlines to understand customer usage patterns and activities.

Other innovations that Singapore Airlines’ passengers benefit from include language preference storage and wallpaper customization between flights, and exclusive content based on frequent flier tier, powered by Panasonic’s data analysis and actionable analytics.

The awards, which celebrate the top innovators from airlines and vendor partners in the aviation industry, took place on Monday 24th September at the APEX Expo in Boston, Massachusetts.

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About Panasonic Avionics Corporation

Panasonic Avionics Corporation is the world’s leading supplier of inflight entertainment and communication systems. The company’s best-in-class solutions, supported by professional maintenance services, fully integrate with the cabin enabling its customers to deliver the ultimate travel experiences with a rich variety of entertainment choices, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.

Established in 1979, Panasonic Avionics Corporation, a U.S. corporation, is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. Headquartered in Lake Forest, California with over 5,000 employees and operations in 80 global locations, it has delivered over 9,000 IFE systems and 2,000 inflight connectivity solutions to the world’s leading airlines.

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